Advanced Typography Task2 :Key Artwork & Collateral
20.9.2023-11.10.2023 (Week 4 - Week7)
Yang Xu Guo /0362534
Advanced Typography/Bachelor of Design (Honours) in Creative Media
TASK 2 (2A&2B)
refer to Task1
Task 2 A:Key Artwork
In this quest , our quest will create a key artwork on its own using your name , pet name or pseudonym . In the process of creation , we need to pursue value and individuality , that is to say , we need to identify and interpret through words , and then we can show the uniqueness of the name .
Sketches
This was the first created letter , but the Mr. Vinod said that it was difficult to understand , and I knew that the attempt was too complicated . With the guidance of the teacher , I further simplified these , so as to improve the information I want to convey and make it easier to understand .
Fig 1.1:The sketche 1
(20.9.2023)
This is the second re-modified, the design version is printed out to facilitate the modification of some small details that need to be modified.
Fig 1.2:The sketche 2
(27.9.2023)
Fig 1.3:The wordmark sketche 3
(27.9.2023)
Final Key Artwork:
Fig 1.4:The wordmark sketche 3
(27.9.2023)
Task2 B
In the second task, we need to choose the desired color board , preferably not with similar colors . Then take a black and white selfie and identify the relevant features to highlight the features of each word .
I chose these colors:
Fig 2.2:Key Artwork Explorations
(5.10.2023)
Collaterals :
Fig 3.1:Collaterals 1 JPG
Fig 3.2:Collaterals 2 JPG
Fig 3.3:Collaterals 3 JPG
Fig 3.4:Collaterals 4 JPG
Fig 3.5:Collaterals 5 JPG
Fig 3.6:Collaterals 6 JPG
Fig 3.7:Collaterals 7 JPG
Fig 3.8:Collaterals 8 JPG
PDF
Feedback
Week7:
General feedback:Put your design on the product you want to put .
Week6:
General feedback:Add color to your designed brand identity and create a graphic that is extracted from the designed text as a pattern .
Week5:
General feedback:Do you need to observe the characteristics of the font and what you want to express in the text , and then constantly revise your work .
Specific feedback:More simple and clear, the text is too messy , let a person can not see what is.
Week4:
General Feedback: Need to design their own name , there are three drafts .
Reflaction
Experience:
When I started to create my own name , I wanted to do something different, but because this idea was too ambitious , it made the text complicated , so I began to keep making the text simple and easy to understand .
Obervation:
This task highlights the importance of finding purpose in design extensions . Every design needs to have a clear purpose and what it wants to express . Without a clear goal , the design will be purposeless and meaningless .
Finding:
This task made me understand that the design process should not only introduce new elements but also ensure that its original meaning does not destroy the original elements . It taught me that design is not only about innovation , but also about the meaning and balance between words that can be seen from the surface .
Further Reading
I chose this book , which is very helpful for my task 3 , which helps me understand the various design possibilities of typefaces . This book taught me the importance of combining the artistic and scientific aspects of typeface design . The basic font needs to be given personality and character .
This book enables me to understand the complexity and deep historical background of font design , which has a great relationship and importance to daily life .
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