Advanced Typography Task2 :Key Artwork & Collateral

20.9.2023-11.10.2023 (Week 4 - Week7)

Yang Xu Guo /0362534

Advanced Typography/Bachelor of Design (Honours) in Creative Media

TASK 2 (2A&2B)

Lectures   

refer to Task1


INSTRACTION



Task 2 A:Key Artwork

In this quest , our quest will create a key artwork on its own using your name , pet name or pseudonym . In the process of creation , we need to pursue value and individuality , that is to say , we need to identify and interpret through words , and then we can show the uniqueness of the name .


Sketches

This was the first created letter , but the Mr. Vinod said that it was difficult to understand , and I knew that the attempt was too complicated . With the guidance of the teacher , I further simplified these , so as to improve the information I want to convey and make it easier to understand .

Fig 1.1:The sketche 1
 (20.9.2023)


This is the second re-modified, the design version is printed out to facilitate the modification of some small details that need to be modified.


Fig 1.2:The  sketche 2
 (27.9.2023)



Fig 1.3:The wordmark  sketche 3 
(27.9.2023)

Final Key Artwork:








Fig 1.4:The wordmark  sketche 3
(27.9.2023)

Task2 B

In the second task, we need to choose the desired color board , preferably not with similar colors . Then take a black and white selfie and identify the relevant features to highlight the features of each word .

I chose these colors:


Fig 2.1:Painter's palette
(27.9.2023)




Fig 2.2:Key Artwork Explorations
(5.10.2023)

Collaterals :


Fig 3.1:Collaterals 1 JPG


Fig 3.2:Collaterals 2 JPG


Fig 3.3:Collaterals 3 JPG



Fig 3.4:Collaterals 4 JPG



Fig 3.5:Collaterals 5 JPG



Fig 3.6:Collaterals 6 JPG



Fig 3.7:Collaterals 7 JPG


Fig 3.8:Collaterals 8 JPG

Self-portrait :


Fig 4.1:Self-portrait JPG(10.5)

Instagram :



Fig 5.1:ins(computer)




Fig5.2:ins (phone)



   
PDF



Feedback
Week7:
 
General feedback:Put your design on the product you want to put . 

Week6:

General feedback:Add color to your designed brand identity and create a graphic that is extracted from the designed text as a pattern . 

Week5: 

General feedback:Do you need to observe the characteristics of the font and what you want to express in the text , and then constantly revise your work . 
Specific feedback:More simple and clear, the text is too messy , let a person can not see what is.

Week4

 General Feedback: Need to design their own name , there are three drafts .

Reflaction

Experience:

When I started to create my own name , I wanted to do something different, but because this idea was too ambitious , it made the text complicated , so I began to keep making the text simple and easy to understand .

Obervation:

This task highlights the importance of finding purpose in design extensions . Every design needs to have a clear purpose and what it wants to express . Without a clear goal , the design will be purposeless and meaningless .

Finding:

This task made me understand that the design process should not only introduce new elements but also ensure that its original meaning does not destroy the original elements . It taught me that design is not only about innovation , but also about the meaning and balance between words that can be seen from the surface .

Further Reading


I chose this book , which is very helpful for my task 3 , which helps me understand the various design possibilities of typefaces . This book taught me the importance of combining the artistic and scientific aspects of typeface design . The basic font needs to be given personality and character .

This book enables me to understand the complexity and deep historical background of font design , which has a great relationship and importance to daily life .
This book gave me a broader perspective and better understanding of the role of words and typography in visual communication .



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