Packaging & Merchandising Design

Packaging & Merchandising Design - Exercise

25/04/2024 - 17/05/2024, Week 1 - 4

Yang Xu Guo / 0362534

Bachelor of Design (Hons) in Creative Media 

Exercise 

 INSTRUCTIONS

Exercise

Product  1:  Lipton tea bags

Fig1.1：Front of product

Fig1.2：The back and contents of the product

I chose this bag because it is not very practical. Because it is not sealed, no one can guarantee to drink a full bag of tea in a short time, which can attract bugs or cause dust to enter the tea bag. If you need to store this tea bag for a long time, you need to bring a ziploc bag or clip, otherwise it will easily let the tea bag get damp and mold. The design of the tea bag lacks hanging ears, which is not easy to take out after brewing and put too long may cause the taste of the tea to become too bitter, affecting the taste of the product.

Tea bags are targeted at tea drinkers and adults.

Fig1.3：The packaging of another product

Compared with the previous package, this package has been replaced from a bag to a box, and the lid of the box can protect against moisture, dust and small bugs to a certain extent. The tea bags in the packaging have been added to the hanging ears with strings for easy removal and insertion. Tea bags in boxes are easier to store, so I recommend this kind of packaging.

Product  2: